Clean ingredients are nontoxic, gentle, and free from skin-irritating ingredients. They are also always environmentally friendly and cruelty-free, with ingredients sustainably derived from plants or nontoxic synthetic sources. Clean ingredients are clinically tested by third parties for stability and efficacy.

Natural ingredients may be irritating or harmful to skin, may be sourced from endangered plants, animal by-products, or threatened ecosystems and the ingredient efficacy may be unpredictable.

The national Eczema Association will only grant a product the Seal of Acceptance if they are free from the ingredients on the Ecz-clusion list - as these ingredients are known irritants and allergens. For more information, click here.

The Skin Deep® ingredient hazard score, from 1 to 10, reflects known and suspected hazards linked to the ingredients. To learn more, click here.

A child’s skin barrier is still developing and can lose moisture more easily than adult skin. Barrier balms help protect the skin by creating a gentle layer that locks in hydration and shields delicate skin from irritation caused by dryness, drool, friction, cold weather, or frequent washing. Regular use can help keep skin soft, calm, and resilient.

Yes! Barrier balm can be applied as often as needed throughout the day. Many parents use it after bath time, before bed, and anytime skin looks dry or irritated. You can apply all over or use as a spot treatment for problem areas on your child’s skin. Reapplying helps maintain hydration and keeps the protective barrier intact.

Yes! The Moisturizing Barrier Balm can be used alongside other skincare products, including SPF. When layering products, apply lighter lotions first and finish with the balm to lock everything in.

Yes. Barrier Balm is gentle enough for delicate areas like cheeks, around the mouth, and other dry or irritated spots. Use it to protect skin from drool, wind, cold weather, and everyday dryness.

Roo’s Moisturizing Barrier Balm was thoughtfully formulated for sensitive and eczema-prone skin. It was made with gentle, nourishing ingredients that help support the skin’s natural barrier and maintain hydration—two important factors for eczema-prone skin. If your child has severe or persistent eczema, it’s always best to consult your pediatrician or dermatologist for guidance.

Yes! Our Moisturizing Barrier Balm is designed to be gentle enough for delicate newborn skin. Newborn skin can lose moisture easily, so using a simple, nourishing balm can help support the skin barrier and protect against dryness. As with any new skincare product, we recommend testing a small amount on a small area of skin first.

Healthy skin depends on a strong barrier that keeps moisture in and irritants out. Ingredients like colloidal oatmeal, coconut oil, shea butter, mango butter, beeswax, and vitamin E help nourish the skin, support hydration, and reinforce the skin’s natural protective layer. These ingredients help soothe and protect dry or sensitive skin.